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Josh McCoy was a life saver! My batttery randomly died and I was stranded at a gas station when I was supposed to be picking my girlfriend up at the airport. Josh had me back on the road within an hour! He was a knight in shining armor! Thanks again Josh for such wonderful customer service!
Gary Schram was very accomodating during our visit and eventually leading us the purchase. The transaction was smooth and were able to drive with the vehilcle in less than 2 hours….
Mike Girard was FANTASTIC! I’ve never been happier to speak to a salesman in my life! He had amazing customer service and determination to get us a reliable and safe vehicle for my family and our 4 month old son. He was patient, kind and very responsive! He answered every question we had and walked us through the whole process. I’d recommend him to my friends and family and anyone looking for a vehicle! If you’re looking for a vehicle I highly recommend checking out Mike Girard at Williams in Traverse city! 10/10 in our book!
We were there August 18,2023 A light came on saying low tires.we pulled in the service areaA lady checked the tires and turned off the light off and said we’re go to go. A very professional attendant I wish I had her name,but I don’t.They didn’t charge us a thing!!! Honda 1919 CRV
I leased a new car and the second day I owned it, all of the warning lights on the dashboard lit up. I had to drive 60 miles back to the dealership with my husband following in his car because the general manager refused to give me a loner to drive home while they diagnosed and fixed my brand new car. My husband had to drive me back to pick it up 9 days later (240 miles for both round trips). To top it off, I called my insurance company yesterday to find out why I hadn’t gotten my new insurance card and bill and found out the dealership had never called them to insure the new car (which they claimed they had when I initially purchased it and picked it up). I certainly would have called the insurance company when I picked up the car if I’d known Williams Honda hadn’t (and lied that they had)! Worst customer service ever and they wanted me to rate them with all 5s!
Spent 150$ for them to plug their computer into my car to tell me I need my computer fixed before they could understand what is wrong and that would be 700$. Btw my car runs fine just wanted tire light off. Not happy and won’t be going there again.
Purchased a Ridgeline today and was helped by Austin. Super attentive and addressed all my questions and concerns. Made a good decision and I love my truck!
We took our Honda Pilot in for brake service (front and back) before our vacation. It drove fine to our destination. We used the parking brake at our mountain destination and the next morning it would not release. Williams told us to take it to a dealer in Asheville, NC so we did. Since we had just had all the brakes replaced we asked them to help cover part of the costs. Appletree Honda in Asheville had our car for 5 days to complete the repair and overcharged us. We did not hear from Williams at all during this time to see what was happening or to contact the dealer to work with them on the situation. Once we got home we submitted our receipts like they had told us to and they said we were over charged for the job and they would give us $300 to help with the cost. This wasn't even a third when you add the cost of a rental vehicle. We have not heard from Williams unless we call them and have yet to get any money. We will not go there for service again and will not be buying a Honda.
They were friendly and talkative but I called and explained why I was bringing my car in and in the notes they had only written “power seats not working” when they did in fact work and I had to re explain everything. Brought it in for a 9 am appointment it is now 5 and it hasn’t been into the shop yet and I’ve gotten no update calls. When I called and asked the parts person told me they’d call me back and never did. I drove an hour from home to get my car in and out and they haven’t even looked at it yet and now I’m staying in tc overnight. I’ve heard multiple people have this problem with Williams.
Josh McCoy is wonderful! Only been there twice but he's been so nice & helpful!
Awful customer service. I've worked in customer service since I could remember so I'm very understanding and patient. I don't support "Karen" additude nor will I behave as one. But I feel that our experience needs to be noted for anybody else's future reference. The first time I brought my vehicle in for a service, we just needed an oil change and for them to let us know how much it would be to fix one of the front lights- they gave us the oil change and fixed the front light without telling us the price so we were cornered into paying for both services. The man I spoke with was very pushy, would cut me off, and kept throwing quotes out at me that I told him I needed him to speak with my husband about over the phone- but he just kept going. I drove away and the light wasn't even fixed either even though we paid for the service (had to get to places with our children so didn't have time to run back in). My husband called the next day and spoke with them about the light and they agreed to fix it next time we came in, as far as I understood. So we rescheduled with them when we were due for an oil change again for just the oil change, and the light to be fixed (hopefully free of charge since we already paid for it to be "fixed"and the first time), & to discuss a few other lights that have come up on the dash board. I walked to check in, ended up with the same employee again unfortunately. I had tried to explain my concerns with last time and continued to get cut off mid sentence. He had claimed that fixing the light the first time around was apart of the original work order. I simply responded, "Okay that's fine, we just would appreciate a phone call before any services aside from an oil change are performed this time". I got cut off mid sentence twice before I could get that out. Then he moved onto the dash lights asking me which ones were on, I couldn't even get through my explanation of what was showing on the dash before he cut me off again to tell me it would be $140 for a diagnosis. By this time I was uncomfortable handing my car over to them. If they can't even actively listen and communicate then what's the point of handing my car over which transports our children everywhere? Just unfortunate. Definitely won't be going to them for any services or future purchases.
Went in for car maintenance on Dec. 31 after making a appointment at 3pm the day before. Asked Josh if he could get me in early . He got me in at 1:30 and I was out by 3pm. GREAT SERVICE !!
If I could give zero stars, I would. When I first moved to TC, I had a new Ford Ranger; it required a 500 mi. oil change. Not knowing TC yet, I stopped in their oil change facility. They told me the differential oil also needed changing - after 500 miles! I wish I'd gotten that in writing. Years later, I test drove a CR-V there, and for grins, began talking nos. with the salesperson who, halfway into this, abruptly got up and left her office - no explanation. I'd heard of this trick. After a few minutes, I walked out of the office, looked down the hallway, and saw her in another office, drinking coffee and yacking with other staff. I walked out. I then did everything via email with a downstate dealer (after initially emailing several). We agreed to terms on costs and trade-in, I drove down, they accepted my requested trade-in value, we signed the papers, and I left for home with my new CR-V. No issues; just a straight-forward, pleasant experience. I've since had to return to Williams with a minor warrantee issue. It took a half hour+ of waiting for them just to decide whether to honor it.
We were up in traverse city for our 1 st vacation since the pandemic and our pilot alternator went out. It was 5 min to close we called and spoke with josh mccoy the Honda service manager he explained that they are very busy the next day and but he would try and squeeze it in he even waited a half hour past closed for us to drop it off and make sure we had everything we needed out of it. The next day he and one of his repair people came to work early to check it out so the did not disrupt others who had a appointment. It was a alternator they got the part overnight and had us fixed in time for us t o be able to enjoy our vacation. Josh was very professional and prompt and we felt as if he really cared.
Ordered a part for our Honda. We had researched it and questioned whether it was the right part. We had to keep calling them to see if the part was in they never called us. We went in and guess what it was the wrong part!!! Then several calls from them wanting a 100% rating. Promised free car wash certificates that never came. Very unorganized! Do NOT recommend.

Welcome to Williams Honda in Traverse City - Serving Charlevoix, Manistee, Kalkaska, Ludington, Muskegon, Cadillac, Petoskey, and Gaylord.
Thank you for choosing Williams Honda! As your Traverse City Honda dealer, we serve the Charlevoix, Manistee and Kalkaska areas with quality new and used vehicles. Go over our new models and discover our huge inventory of new and used cars and SUVs. We provide the best customer service possible and look forward to working with you to purchase your next vehicle. We're just a short drive for Kalkaska, Manistee and Charlevoix area Honda shoppers.
In company with delivering a constant stream of new specials on new Honda models, here at your friendly Traverse City used car dealer, Williams Honda, we also provide a well-stocked and constantly rotating inventory of preowned trucks, cars and SUVs on sale here at our Traverse City used car dealership. We're dedicated to helping new car shoppers like you looking for for used cars and trucks in Traverse City by by setting you up with a test drive today. Once you find a used truck you like, our helpful financing department will help you get a loan that at a rate you can afford. Our huge inventory of cheap pre-owned vehicles is why Williams Honda is the perfect place in Traverse City to get your next used car!
Our auto service center here at Williams Honda is ready to provide you with all of your auto repair needs here in Traverse City. Our repair shop is staffed with GM certified technicians who are masters in addressing the problems your vehicle deals with and providing your vehicle with anything from simple oil changes to to transmission flushes and more. If you have a warranty related issue or a recall on a Honda car, truck or SUV here in Traverse City, Williams Honda can assist you in getting your vehicle back on the road and fully functional in no time. If you have questions for our service department, contact our service staff to schedule an appointment. Here at Williams Honda, our Traverse City auto service center will help you and your car or truck the auto care you need, and return your vehicle to driving condition right away.