About Us

Williams Honda is local. The Williams Auto Group family has been committed to the Grand Traverse Region for over 34 years. Williams Honda employs your neighbors, services your friends and families vehicles, sells you vehicles, and invests in our local charities, and foundations. We do that all because we care and we care because we live here too.

Locally owned and operated, we are a community-focused car dealership, dedicated to providing quality products and services at the best value while delivering complete customer satisfaction. We serve all of Northern Michigan, including the Upper Peninsula. Established in Traverse City since 1990, we're one of Northern Michigan's largest volume dealers of new and used vehicles -- that means you get more choices at the best prices. We work with a variety of lenders, guaranteeing "financing that fits" to help every customer get into a new or used vehicle.* We also offer certified service and parts centers, a state-of-the art Body Shop and Fast Lube.

Top 10 Reasons to Choose Williams Honda

• Large selection of New Honda vehicles
• Hassle Free - Up-Front Pricing on every new and used vehicle, with a free CarFax report on every used vehicle.
• Money Back Guarantee on all ASE Certified Used Cars & Trucks!*
• State of the art facilities with waiting rooms, free Wi-Fi, children's play areas, complimentary refreshments.
• Award-winning service departments, staffed by experienced technicians and open on Saturdays
• Authorized Chevrolet, Honda, Acura, Kia, Saturn, Hummer, Pontiac and GMC repair facility. We service all vehicles. Free shuttle service when you use our body shop or service center.
• Modern body shop, using state-of-the-art equipment to work on all vehicle models, including complimentary express detail with every repair. Satisfaction guaranteed.*
• Variety of purchase/lease options and financing, including a special finance program for those with troubled credit.
• Conveniently located off U.S. 31 S, next to the Grand Traverse Mall, 5 minutes from Downtown Traverse City and 10 minutes from the airport.